JOINT INTERVIEW
of Christian Courtins-Clarins
& Ghislain Bardout
April 2018
7
Chrome is writing a new chapter of its adventures. Azzaro has reinvented its mythical perfume in a limited edition that honors the privileged collaboration with the pioneering Under the Pole expedition. A perfect partnership explained by Christian Courtin-Clarins and Ghislain Bardout.
<strong>Why forge a partnership between Azzaro Fragrances and Under The Pole?</strong><br />
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<strong>Christian Courtin-Clarins:</strong> Azzaro Fragrances has always embodied the winds of freedom. It is this conviction that underlies “Time to Shine:” each passing moment is unique, and it is up to us to seize it. This is why the partnership with Under The Pole seemed natural to us: we are very pleased to support these out-of-the-ordinary expeditions. Choosing Ghislain Bardout and Emmanuelle Périé-Bardout (co-founder of Under The Pole) seemed only obvious.<br />
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<strong>Ghislain Bardout:</strong> Being approached by Azzaro Fragrances was a total surprise. It is a great honor to be supported by a brand with whom we share the values of self-improvement and of passing on that passion from generation to generation.<br />
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<strong>C.C-C.:</strong> We were particularly impressed by their commitment to “transmission,” in all senses of the term, of heritage. The universal sharing of knowledge, conservation of nature, and familial legacy: these expeditions are about life and about family.<br />
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<strong>G.B.:</strong> Under The Pole is a passion project that Emmannuelle [Perrier-Bardout] and I have been undertaking with our children since the very first expeditions.<br />
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<strong>C.C-C.: </strong>Knowing that Loris Azzaro designed Chrome for his grandson, we couldn't think of a better symbol of heritage.<br />
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<strong>How did the Chrome x Under The Pole fragrance come to be?</strong><br />
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<strong>G.B.:</strong> We are scientists, and we conduct underwater exploration, mostly under glaciers... From there, “we let Azzaro surprise us!<br />
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<strong>C.C-C.:</strong> Our starting point was the daily life of Under The Pole: glaciers, scuba diving, water! That was our inspiration. From that point, we replaced alcohol with water in Chrome fragrance, and we added an “iced” effect that instantly refreshes the skin upon contact. The bottle’s lacquered blue color is a subtle nod to their underwater expeditions.<br />
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<strong>What was your first reaction to the Azzaro Chrome x Under the Pole fragrance?</strong><br />
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<strong>G.B.:</strong> Smitten! And very proud, above all. We couldn’t dream up a better homage. I can’t wait to share it with my friends and family.<br />