& Ghislain Bardout
A new chapter has been written for Chrome. Azzaro has reinvented its iconic fragrance with a limited edition that echoes the pioneering Under the Pole expedition. A perfect partnership explained by Christian Courtin-Clarins and Ghislain Bardout.
<strong>Why forge a partnership between Azzaro Fragrances and Under The Pole?</strong><br />
<strong>Christian Courtin-Clarins:</strong> Azzaro Fragrances has always embodied the winds of freedom. It is this conviction that underlies “Time to Shine:” each passing moment is unique, and it is up to us to seize it. This is why the partnership with Under The Pole seemed natural to us: we are very pleased to support these out-of-the-ordinary expeditions. Choosing Ghislain Bardout and Emmanuelle Périé-Bardout (co-founder of Under The Pole) seemed only obvious.<br />
<strong class="blue">Ghislain Bardout:</strong> Being approached by Azzaro Fragrances was a total surprise. It is a great honor to be supported by a brand with whom we share the values of self-improvement and of passing on that passion from generation to generation.<br />
<strong>C.C-C.:</strong> We were particularly impressed by their commitment to heritage. The universal sharing of knowledge, conservation of nature, and familial legacy: these expeditions are about life and family.<br />
<strong class="blue">G.B.:</strong> Under The Pole is an amazing project that Emmannuelle [Perrier-Bardout] and I have been undertaking with our children since the very first expeditions.<br />
<strong>C.C-C.:</strong> Knowing that Loris Azzaro designed Chrome for his grandson, we couldn't think of a better symbol of heritage.<br />
<strong>How did the Chrome Under The Pole fragrance come to be?</strong><br />
<strong class="blue">G.B.:</strong> We are scientists, and we conduct underwater exploration, mostly under glaciers... From there, “we let Azzaro surprise us!<br />
<strong>C.C-C.:</strong> Our starting point was the daily life of Under The Pole: glaciers, scuba diving, water! That was our inspiration. From that point, we replaced alcohol with water in the Chrome scent, and we added an “iced” effect that instantly refreshes the skin upon contact. The bottle’s lacquered blue color is a subtle nod to their underwater expeditions.<br />
<strong>What was your first reaction to the Azzaro Chrome Under the Pole fragrance?</strong><br />
<strong class="blue">G.B.:</strong> Fascinated! And very proud, above all. We couldn’t dream up a better homage. I can’t wait to share it with my friends and family.
color : #02a0d1;